Peach Aviation




Here is an introduction to Peach Aviation Limited.
Please take a moment to view a message from the CEO,
its corporate philosophy, history, and company overview.


As of 17th February 2020

Fleet Size








Completion Factor



Passengers Over





CEO Message

Peach is an airline that began services in March 2012 with a completely new concept.
Based on the idea of a ‘flying train’, and making possible what had previously seemed impossible in the Japanese aviation industry, we develop air routes back-to-back at the fastest speed ever to continually expand our business.

What Peach is aiming for is to become a ‘bridge for Asia’.

It is our dream to enable everyone to travel casually at modest fares and create a world filled with happiness and warm smiles by bringing people together.

 Our world of flying trains has come to be, and big changes are occurring, not only in Japan but in the skies above Asia as well.

In our drive to become a ‘bridge for Asia’, Peach was selected as a ‘Global Growth Company’ in the World Economic Forum in 2012.

In 2015, we became the first airline in northeast Asia to receive the title of ‘LCC of the Year’ from the Centre for Aviation (CAPA), a major global aviation think tank. This affirmed our unique value, not only in Japan but also in Asia and on the global stage.

In recent years, we have initiated collaborations with top Japanese artists and world-class auto makers and the appreciation to our value is widely spreading.
Five years have passed since Peach first appeared on the Japanese aviation scene, and the company has only just entered the beginning of a new era. Although initially noticed for its modest fares as Japan’s first LCC, Peach will take a step ahead of the price competition. While maintaining our affordable fares, we will embrace the slogan ‘from price competition to value creation’ in order to differentiate the experience flying Peach beyond the conventional framework of airlines and continue to cultivate demand in the ever-growing Asian market.

Peach will continue to move forward to realize its dream to become a ‘bridge for Asia’.

Our story continues....



Corporate Philosophy



Corporate History

  • Feb 10

    Founded as A&F Aviation Limited

  • May 24

    Company brand announced as “Peach” New company name and address registered

  • July 7

    Obtained Air Operator’s Certificate from Japan’s Civil Aviation Bureau (JCAB)

  • Nov 4

    First aircraft received in Toulouse, France, purchased from Airbus

  • Nov 30

    Capital increase by ANA, First Eastern and INCJ

  • Dec 27

    Commencement of tickets sales

  • Mar 1

    First commercial flight (Osaka-Sapporo & Osaka-Fukuoka route)

  • Mar 25

    Launch Osaka (Kansai) – Nagasaki route

  • Apr 1

    Launch Osaka (Kansai) – Kagoshima route

  • May 8

    First International flight (Osaka/Kansai – Seoul/Incheon route)

  • Jul 1

    Launch Osaka (Kansai) – Hong Kong route

  • Oct 16

    Launch Osaka (Kansai) – Taipei (Taoyuan) route

  • Oct 18

    Launch Osaka (Kansai) – Okinawa (Naha) route

  • Nov 29

    Number of Passengers Exceeds 1 Million

  • Mar 1

    Number of Passengers Exceeds 1.5 Million

  • Apr 12

    Launch Osaka (Kansai) – Sendai route

  • May 7

    Number of Passengers Exceeds 2 Million

  • Jun 14

    Launch Osaka (Kansai) – Ishigaki route

  • Sep 13

    Launch Okinawa (Naha) – Ishigaki route/ Launch Osaka (Kansai) – Busan route

  • Sep 17

    Number of Passengers Exceeds 3 Million

  • Sep 20

    Launch Okinawa (Naha) – Taipei (Taoyuan)

  • Oct 27

    Launch Osaka (Kansai) – Tokyo (Narita) route

  • Jan 18

    Launch Osaka (Kansai) – Kaohsiung route

  • Feb 1

    Launch Osaka (Kansai) – Matsuyama route

  • Apr 28

    Number of Passengers Exceeds 5 Million

  • Jul 19

    Launch Fukuoka – Okinawa (Naha) route

  • Jul 19

    Naha Airport becomes Second Hub

  • Aug 14

    Number of Passengers Exceeds 6 Million

  • Nov 24

    Number of Passengers Exceeds 7 Million

  • Feb 21

    Launch Okinawa (Naha)- Hong Kong route

  • Mar 29

    Launch Tokyo (Narita) - Sapporo (Shin-Chitose), Fukuoka route

  • Aug 6

    Number of Passengers Exceeds 10 Million

  • Aug 8

    Launch Tokyo (Haneda) - Taipei (Taoyuan) route

  • Aug 28

    Launch Osaka (Kansai) - Miyazaki route

  • Sep 4

    Launch Okinawa (Naha) - Seoul (Incheon) route

  • Feb 6

    Launch Tokyo (Haneda) - Seoul (Incheon) route

  • Feb 20

    Launch Tokyo (Narita) - Okinawa (Naha) route

  • Nov 1

    Launch Osaka (Kansai) - Shanghai (Pudong) route

  • Nov 2

    Launch Tokyo (Haneda) - Shanghai (Pudong) route

  • Feb 19

    Launch Okinawa (Naha) - Bangkok (Suvarnabhumi) route

  • Sep 24

    Sendai - Sapporo (Shinchitose) route

  • Sep 24

    Sapporo (Shinchitose) - Fukuoka route

  • Sep 24

    Sapporo (Shinchitose) -Taipei (Taoyuan) route

  • Sep 25

    Sendai -Taipei (Taoyuan) route

  • Mar 1

    Launch Osaka (Kansai) - Niigata route

  • Apr 26

    Launch Okinawa (Naha) - Kaohsiung route

  • Aug 1

    Launch Osaka (Kansai) - Kushiro route

  • April 25

    Launch Sapporo (Shinchitose) - Seoul (Incheon) route

  • June 20

    Number of Passengers Exceeds 30 Million

  • October 1

    Launch Tokyo (Narita) -Amami route

  • October 27

    Launch Tokyo (Narita) -Taipei (Taoyuan), Kaohsiung routes

  • November 1

    Peach Completes Integration with Vanilla Air

  • November 25

    Launch Fukuoka -Taipei (Taoyuan) routes

  • December 26

    Launch Osaka (Kansai) -Amami route


    Launch Tokyo (Narita) - Ishigaki route



Corporate Profile

  • Company NamePeach Aviation Limited
  • Head Office1 Senshu-kuko-naka Tajiri-cho, Sennan-gun, Osaka 549-0011, Japan
  • PresidentShinichi Inoue, Representative Director & CEO
  • FoundedFebruary 10, 2011
  • Paid-in-Capital JPYJPY 15,000,050,000 (Amount of capital: JPY 7,515,050,000)
  • ShareholdersANA HOLDINGS INC. (77.9%),
    First Eastern Aviation Holdings Limited (7.0%),
    INCJ, Ltd.(15.1%)
    ※As of September 21, 2018
  • Sales60.4 billion JPY (FY2018)
  • Operating Profit4.1 billion JPY (FY2018)
  • Net Income△1 billion JPY (FY2018)
  • Board of Directors

    Representative Director & CEO Shinichi Inoue

    Vice ChairmanKenji Kakujo

    Deputy CEOTakeaki Mori

    Board MemberShigeyuki Takemura*

    Board MemberVictor Chu*

    Board MemberTetsuro Toyoda*

    Board MemberSatoshi Iwamura*

    Company AuditorEiji Kanazawa
    Company AuditorWako Hiraoka*

    Chief OfficerJunya Okamura
    (Finance & Legal)

    Chief OfficerNoriyuki Shimizu
    (Culture & Resources)

    Chief OfficerSatoru Endo
    (Corporate Planning)

    Chief OfficerKazuhiro Todoroki
    (Business Strategy)

    Chief OfficerToshiya Kimura

  • Number of Employees1659 employees (as of February 1st, 2020)
  • Scope of BusinessAir transportation business (Domestic / International)