Travel is inseparable with camera used to capture that special moment we see at our destination. We have introduced the EOS M10 Mirrorless Camera to Peach’s main audience, females in 20s and 30s. The Mirrorless Camera boasts its user-friendliness that even photography beginners can master the equipment.
1, Instagram collaboration campaign
We have organized a Summer Memory Photo Contest on Peach’s official Instagram. We have selected 3 photos capturing special moments during summer vacation with Peach. The Special Award contains an EOS M10 and Peach Points, an EOS M10 for Canon Award, and Peach Points for Peach Award.
We also shared our summer memories with Peach on Peach Live July 2016 issue, Peach website, newsletter, and Facebook campaign.
2, PEACH LIVE
We have introduced the tie-up page (4 pages) and Canon advertisement page (1 page) in Jul, Sep, and Nov 2016 Peach magazines. In the tie-up page, locals from previously introduced Peach’s destinations share their experience with Canon EOS M10. They show us the beauty of their regions and share their comments about the camera from their perspectives.